Platinum Author
Green promotional products are less expensive per impression than almost any other media available.
Before you contact a green promotional items supplier, take these four factors into account.
What is your purpose for choosing green promotional products?
Before you start browsing through online catalogs understand what you want to accomplish with eco friendly promotional items. Obviously, they are meant to promote your brand and increase awareness among your current customer base. But they can also be primarily used to increase sales, unload inventory and procure new clients as well.
Budget vs. outcome
If you think taking out an ad in a national magazine will yield a lower cost-per-impression than a green promotional product, you may be shocked to learn the truth. In fact, the cost-per-impression of an eco-friendly bag, cap, wearable or writing instrument (ranging from $.002-.016) is lower than the national average of a magazine ad ($.033).
Marketing budget aside, you still need to align the value of the outcome with the type of eco-friendly promotional items you are using. It hardly makes sense to offer a green computer bag just for getting someone to sign up for your e-mail newsletter.
What type of eco friendly promotional items will your customers deem useful?
Think utility, first and foremost. It is also wise to consider where they will end up. A high rate of recall is what you are striving for.
A majority of the eco-friendly promotional items on the market today will be used at home or in the office, with only a fraction of your customers keeping them in their car or directly on their person. To create a favorable impression, brand your company's logo on a green promotional product that keeps true to your mission or service.
Choose a knowledgeable green promotional products supplier
The ideal green promotional products supplier will have customer service experts on staff that can expedite your questions with informative information. Those who operate under the best practices will always listen to your needs first, suggest the best products accordingly and provide you with price point alternatives.
If the supplier is constantly recommending higher priced green promotional products you may want to look elsewhere. Trustworthy suppliers will not only deliver your order on time, but they will openly offer candid advice on the art work you supplied.
Not sure of your artistic direction? Reputable suppliers have graphic designers on staff that can provide proofs for any project.
When used properly, these items can help you build your brand effectively without putting a large dent in your budget.
About this Author
Do you want us to help turn your advertising "green"? Click on the link below to talk to browse our thousands of eco-friendly promotional items.
FarFromBoring.com is an online promotional items company. With over 70 years in the promotional item business FarFromBoring.com knows how to make your next campaign a success.
We carry over 750,000 promotional products including our new category of green promotional products.
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