Effective network marketing...exactly what is it? Does it mean going out and gang tackling every person who is fair prey to your advances about your business opportunity? It used to be but not anymore!

Effective network marketing in 2007 is about combining the best of the best. That is, using the resources of the internet with the most effective resources in the offline world.

What Are They?

If you are working from the old network marketing text books and using methods such as "the 3 foot rule" then you are most likely spinning your wheels and not making any impression in your MLM business.

Similarly, if you are using an automated internet marketing system to attract people into your business and are wondering why they are bailing out as quickly as they're joining then I'm going to explain a simple fact of life about MLM.

It's all about creating relationships. That's why it's so often referred to as relationship marketing. No amount of enticing or pleading or threatening a prospect to join your business is going to work in 2007. Likewise, no automated online recruiting system is going to sustain a solid foundation for your MLM business over time unless you incorporate at least some form of communication between you and your prospect.

When Online And Offline Marketing Works In Synergy Magic Happens!

Effective network marketing is combining both your online efforts with relationship building offline communication tactics. Generating a mass of targeted leads online is not much good unless you are prepared to create some sort of relationship with these people.

The initial prospecting method is simply a pre-qualification stage. The internet has been a boon for network marketers in their quest to attract leads to their business. We've established what doesn't work:

- approaching people offline in a haphazard way
- generating leads online in a haphazard way

Effective Network Marketing Tactics

Here's what can put the odds of building your business successfully in your favor with the right marketing skill set:

1. Attracting targeted prospects online, those looking for a work at home opportunity

2. Using the right marketing tools to initiate a first response from them

3. Getting contact details but offering them something of value in return, preferably tangible such as a report, cd or dvd which also contains your contact information

4. Doing the follow up via a phone call