We have all come across those websites offering us an abundance of free gifts, discounts and bonuses. All this of course is to try to get us to buy their main products. This is a great marketing tactic as not only is it building a level of trust with the consumer, it also gives them a chance to make sales.
Think about how you can use the same tactic in your internet marketing ventures. Imagine what it could do for your business. How can you source and offer useful free gifts to your list of opt-in subscribers? If you are offering a free or paid e-book you could add your offers within the book itself. Your subscribers can then click on any of the links they find interesting. The offers should be as valued as much as any original products they purchase.
Let's now take a look at 3 ways of doing this:
1) Look through your e-book and locate the main keywords. Go to your search engine and do a search on each of these words. What you are looking for are any free e-books in the same niche as yours, but ones that go into more detail. You are looking for a different or fresh angle to your subject matter. Now add the link to this free e-book in each of the chapters of your own e-book.
2) Go back to your search engine and search for any related free gifts in your niche. When you add these free gifts to your e-book it will become more attractive and people are likely to recommend and pass it on to others. For example if your site is about Diabetes, locate a number of good diabetic related recipes that you think would be of value to your subscribers. Download and include them as free gifts in your e-book.
3) When you find the sites offering the free stuff you will find that many encourage you to distribute the gifts. You should however always read their terms and conditions. Download the free gifts that you find and offer them to your subscribers. You could search for free e-books, free reports, free software, free mp3 files etc.
Some people do not know how to convert music or movie files for use on their iPods for example. Why not find some free software online that enables them to do this? How about photo editors? Instead of paying high prices for photo manipulation software, there are plenty of free tools online that do very much the same thing. Incorporate the link into your e-book if it is related to your subject material. Your subscribers will be highly appreciative that you have given them this information.
Everyone loves getting stuff for free. Your subscribers are no different so source out the very best gifts you can find. Give away your free e-book containing the offers, giveaways, e-books, coupons etc. You will build your trust and authority with your subscribers and they will be keen to see what you have coming up each time.
I highly recommend you check out our website for more internet marketing strategies.
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