You have a free gift you offer visitors when they come to your site in exchange for their name and email address. Awesome.
So how come no one is coming back or worse, they are opting out after they get it?
Time to reevaluate what you are offering.
There seems to be somewhat of a misconception on what you need to have as a free gift. A newsletter is not considered valuable enough for most people to sign up to a list anymore. Most people want something of value in order to give you their name and email address.
What can you do to increase your opt-in rate and keep those subscribers?
Here are 3 things to consider:
1. Set your standard
Having something that is valuable, is presented well and offers really good information is important.
If you think that because you're giving it away for free it doesn't have to have any value, you are missing the big picture. Putting something together with little consideration as to whether others will find any value in it or if you look at it as, "Well, I can't give anything away that I should charge for," is not the best way to look at it.
Your opt-in is an important way to build your list. Without a list, who are you going to market to? People sign up because they are interested in your message and what you offer. If you are giving away something that doesn't offer any real value, what does this say about you and the rest of your products or programs? I'm not saying that your products don't offer any value, but if they don't come back, how will they know?
By setting the standard at the beginning, with your free offer, you are showing that you offer value in everything you do, even if it's free.
It's like a first impression. When you meet someone for the first time, if you don't instill some sort of good impression, they probably aren't going to come back and do business with you.
2. Offer something of value.
One of the biggest challenges I find when I'm talking to people is that they don't want to spend a whole lot of time, effort or money on their free gift. And the reason for that is they figure because it's free, they shouldn't have to.
So if you aren't offering value, what are you offering?
Look at other content you have and think about how you can repurpose that content to create something of value. Do you have an ebook that you can repurpose into a Special Report?
3. Invest some time and money.
You need to look at your opt-in as an investment in your business. If you aren't willing to spend some time and money (it doesn't have to be a lot) to produce a product that will create an amazing first impression of you and your business, what are you creating?
What impression are you giving to visitors when they come to your site and check out your offer?
What impression are you giving your subscribers when they get it?
Your free gift is essentially more important than anything else you have. If you don't WOW them with this first product, you probably won't get another chance. Make this a priority. Show people that whether your products are $5000, $50 or free, you offer great value.
Ana Hillis is a former corporate professional (with a really warped sense of humor) who worked in the Corporate World editing, proofreading and formatting documents for over 15 years. She has brought this experience into the online world where she works with Entrepreneurs to help them write their books by repurposing their existing content and helps them build their reputations and expert status with creativity and style, not to mention she has fun doing it. For more information, visit http://www.repurposeforprofit.com or read her blog for more ideas about repurposing content.
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