3 Ways To Add New Customers With Direct Mail

If you own and operate a small business, and would like a better way to add new customers fast, then I suggest you give a good hard look at using direct mail. Why? Because it still remains one of the best ways to send a hard-hitting sales message to a very targeted prospect so they buy from you.

And in today's article I'll show you the 3 ways to add new customers to practically any small business courtesy of the trusty, rusty postal system.

What's even better is this:

I guarantee almost all of your competitors are not using direct mail especially with the rate hike that's coming down the pike. Which means you'll be the only piece of mail in your prospect's metal mailbox.

Read this short article and see for yourself.

3 Ways To Add New Customers With Direct Mail:

1. Who do you want to target?

The first (and most important) part of the direct mail equation is who you want to sell to. Really give this some thought. Sit down and figure out who your best customer is right now. How old are they? Where do they live? Do they own a house?

Put all of their characteristics onto paper, and you'll have a template for the kind of person that is likely to buy from you. And when you figure out who your "perfect prospect" is, you should go after them like a duck treading water.

2. What do you want to sell?

Now that you've figured out who you are going to target with your direct mail piece. The next step is coming up with what you want to offer? Is it your core product for a special price? Is it a sample of your core product for free? Is it your core product with s few bonus gifts thrown in?

Like you did in the first step, you should also be crystal clear with what you want to sell.

3. What kind of direct mail piece do you want to use?

This is when it starts to become fun since you have so many options for direct mail. You can send a newsletter... a sales letter... a postcard... a grabber... a tri-fold... a magalog... a catalog... and so many others. The sky's the limit here. One question you should ask yourself is what works best? As a rule of thumb, the more you tell, the more you sell. So testing a longer media with more copy is more than likely your best bet.

So there you have it.

3 ways to add new customers to a small business using direct mail.

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