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Did you ever consider that perhaps you should market your value when networking? This notion gives justification as to why a prospect would spend money with you. Some have actually done it while others have gotten bogged down and continue to shake hands and elevator pitch themselves into oblivion.
Okay, let's not focus too much attention on the average. Let's explore it a bit. Listed here are 3 reasons, why you should focus on marketing your value when networking, that you might consider.
First of all, on it supportive side, I would mention that people usually buy in direct proportion to what they believe something is worth. Yes, it can be well argued that people have certain buying habits that they stick to and never seem to change. This thought may be absolutely true but no matter what their buying habits are, they will buy according to their comfortable belief that they're getting their money's worth. So, the argument does have validity but regardless, if something is perceived to be expensive/valuable, it's more likely to be purchased. Please don't miss this very relevant fact!
Secondly, consider that while networking is a way to introduce yourself and start new relationships, it's a good idea to indicate, even subtly, how valuable you are during the process. Also, you really should consider that although you are extremely knowledgeable and skilled in your profession, it may be hard to put a monetary value on your service. Plus, when someone hires you, the exceptional service you will render is extremely valuable and worth many times its price. Isn't it?
Third and finally, you'll get better and more satisfied-appreciative clients when you have this level of confidence in what you do. And that's going to mean that your business will sustain itself better and happy-satisfied clients attract others. Furthermore, your true value will increase by default as you journey through the process.
Whenever you think about the reasons and evaluate them, I expect that you will have to admit that a compelling case can be made for always marketing your value when networking. Consider this seriously for the moment. Perhaps you actually should focus on the value you provide when networking.
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John H. Lee (JohnTheNetworker) is a Lead Generation Specialist, Host, and Consultant, of professional and social events in the Greater Philadelphia Area, Philadelphia Pennsylvania.
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