In the past few months I have heard a lot of rumblings round the internet marketing that are complaining that ezine advertising is dead. But I have news for you that ezine advertising is alive and kicking and it is still one of the most powerful and effective forms to advertise your product or squeeze page.
Here are 3 reasons why ezine marketing is still one of the best forms of online advertising.
First if you have a look at today's ezine you will see that these are now all permission based. This means that the subscriber has to subscribe to the ezine and then confirm his subscription to receive these messages in his mailbox. Most publishers today will allow their subscribers to have total control on their over their subscription, which means that these can unsubscribe any time they want. Ezine publishers also ensure that they have a delivery rate close to 100 percent as possible.
Next you can find several debates between experts in search engine optimization and internet marketers which is the best technique that delivers the best results. But they agree on a single point that content is still king on the internet. Content is both appealing to both visitors and search engines. It is the content that makes a site successful and sticky.
And you know that content is one area where newsletters and ezines reign supreme. In today's world they need to deliver quality information or else they will have to close their business. Now imagine that you have your ad placed in a prominent position just beside top quality content that your target audience wants. This is how powerful ezine advertising can be.
Finally as we said before that if content is king then links are the lifeblood of the internet. Without any links one could not navigate around the internet and search engines will not be able to reach websites and their pages. An overlooked aspect of ezines is the links that you gain from them. Most people use ezines because they expect an x number of visitors, but most of them do realize that their ad could still work for them weeks or even months after it was published via email.
Most of ezines and newsletters are archived and the archives are crawled regularly and can rank highly in the search engine rankings. Thus they provide you with valuable back links in your search engine rankings.
You can ignore ezine advertising and concentrate on other forms of marketing. If you want to ignore ezine advertising you will miss out immediate targeted traffic and you will also miss the important back links that will work for you into the future.
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