Let's face it. If you are marketing yourself and your business online today to attract prospects, you need to establish yourself as an expert in your field. This way people view you as a professional who is worthy of their attention. Once you cover that base, they should decide to take the next step and click through to your web site or blog to learn more about you and your products or services.
There are many places you can brand yourself and your business online, including your own blog, social media and social bookmarking sites like Facebook, MySpace, YouTube, LinkedIn, Twitter, Friend Feed and the list goes on and on.
The more places you have a presence, the better. Since it can be very time consuming, you may want to be selective when choosing the right sites.
Take some time and sign up on some of them and create your profile, upload a picture, write a bio about yourself and enter in the link or links to your web site you'd like visitors to go to, to check you or learn more about your company and your products or services.
First Place You Must Properly Brand Yourself Online:
The first thing you will want to do is create your own blog. This will be your home base in your marketing efforts. I think that a WordPress blog is the way to go. Start by registering your name or the name of your company or whatever you are going to promote. You can do that at Go Daddy. Make the name you pick simple so you won't confuse people and keep in mind that this will reinforce your brand.
It is worth creating a personal logo and either creating a graphic or paying someone else to do that for you. You may also want to put your photo or the logo of your brand if you have one.
Your blog will be a place where you can post articles or schedules or suggestions and build a list of people who decide they are interested in having you share with them in the future. You can also add an Opt-In box where they can subscribe to your list. A great idea is to give something away for free to motivate them to subscribe. You can give away a free report, eBook, course or newsletter. Your blog will be one of if not your biggest tool in promoting yourself and your business. It is a must have.
Second Place You Must Properly Brand Yourself Online:
The second place that should be a big part of your branding online is your YouTube Account. Video can be a big way to get the message out to the world about what you can do to help them solve their problems with your products and services. Plus, Google owns YouTube, so they naturally rank videos from YouTube in the search results when people search for things related to your products and services.
It is fun and easy to set up a YouTube Channel. Choose your name or the name of your company as your user name, so people will find you easily. Once your channel is registered, you can create your background, bio, links etc. I would recommend that you use the same graphic or logo you have on your blog, on your YouTube Channel.
YouTube is a social networking site just like Facebook. You can make friends and build your list of subscribers and friends.
Third Place You Must Properly Brand Yourself Online:
Twitter is the third place you should have a presence. It is easy to get on twitter. Just go to their web site and sign up for your own profile. With Twitter, you can tweet your friends and subscribers and build your list. Your posts will be one or two sentences in length. Once again, your background should match your blog and your YouTube channel.
If you have all three of these sites matching, the image you will portray to the public is an image of a real, professional business and not an amateur. This can throw you way ahead of your competitors and help you big time in your marketing efforts.
So to sum up: Make sure your blog, your YouTube Channel and your Twitter profile all have the same, uniform, professional background so you are properly promoting yourself as a true online business professional.
If you need a Blog created for your business or need a logo created, we can help. We can do your blog and create a matching logo or graphic for your blog, YouTube Channel and your Twitter. Brand yourself professionally without emptying your wallet: marketing your business online [http://www.mikekoller.com]
Mike Koller is a veteran marketer and author with over 27 years of experience in the field. His 1st book entitled, Millionaire's Secrets Revealed sold over 200,000 copies.
His new book, 3 Secrets of Millionairesis well on its way to beating the original in sales. Pick up your copy today at: Secrets Of Millionaires.
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