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Ever hear of legendary copywriter Gary Halbert?
He was one of the greatest copywriters that specialized in the ability to turn even the most skeptical prospect into a buyer using only print media. This is not the easiest thing to do, and yet Halbert did this consistently time and time again.
But so what?
What's this have to do with you growing your small business?
A bunch.
You see you too need invigorating fresh copy to persuade prospects to drop what they are doing and buy something from you. You can do this with a hot sales letter, a client newsletter or some other kind of direct response marketing campaign.
And the truth is Gary Halbert was one of the best at doing this.
The purpose of this article is to give you a few tools to kick start you next small business marketing campaign using three tips taught by Gary Halbert.
Ready to see what those are?
Let's dive in.
3 Small Business Marketing Tips By Copywriter Gary Halbert:
1. Put a good sales letter into place.
Imagine having the ability to mail a sales letter to a group of prospects, and have a predictable percentage of them buy from you. So let's say your sales letter gets in the hands of 500 prospects. And of those 500, 3% buy from you based on what's in your sales letter. That means you just picked up 15 new customers.
And the cool thing is you can mail this letter over and over again.
So it becomes a predictable way to grow your business based on how many times you mail it.
Make sense? Good, let's move on to the next idea.
2. Movement beats meditation.
Halbert was famous for saying this in just about every seminar (or publication) he ever gave. It's a funny way of saying do something. There is nothing new behind this concept. But how many people do you know have great ideas in their head, but they never act on them. I know a lot of people like this. In the business world, these types love to gather knowledge. Buy sadly, they rarely do a darn thing with what they know. So what's the purpose of knowing a lot unless you take action of what's in your head?
I think people are afraid of making mistakes because it's easier to know something and not act on it, than it is to act on something you know.
3. Implement fast.
Gary was all about implementing marketing campaigns fast so you know immediately if you have a winner or a dud. This way you don't waste time wondering how something may perform. You know right away, and you can keep it or move on to something else.
So there you have it.
Three things Gary Halbert left behind for all of us.
1. Get a good sales letter.
2. Movement beats sitting around.
3. Do things fast.
If you could use a steady flow of new customers, then head on over to:
http://www.TheMarketingManiac.net
Where you'll be able to get your hands on 3 sizzling reports:
Report #1: The 10 Most Important Elements to a BLOCKBUSTER Marketing Campaign
Report #2: 3 Effortless Ways to Get 10 New Customers using the B.I.N. Method
Report #3: The Simple Marketing Strategy that Puts New Customers into Your Business Almost Instantly
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