Here in Cornwall, one of the UK's most popular holiday destinations, the competition is fierce, with a multitude of holiday cottages of all shapes and sizes being offered for rental. As the owner of a single one-bedroom holiday cottage with a limited promotional budget, every pound spent on sales and marketing must not only be tracked, but also yield results - generating genuine enquiries and on-line bookings.
Earlier I mentioned my plan to promote my holiday cottage as 'Romantic'. I then asked myself what exactly does this mean - or represent, bearing in mind that what may appear 'romantic' to me, may not be seen to be even remotely 'romantic' to someone else.
On doing a bit of research I find that a 'romantic holiday cottage' could be defined as..'a beautiful place to stay on holiday, that makes you think of love'. But does this really help? And is this what most potential guests would understand from this definition?
Does the 'Romantic' buzz come from (1) the setting ( traditional character including lots of original features such as exposed beams, Inglenook fireplace, slate floor), or (2) the location (detached and private, yet close to fantastic local scenery - beaches and coast paths for example), or (3) the person who is also with you on holiday. I would suggest that it could be all 3 of the above, in varying combinations - depending on how you feel at the time, all of which hopefully leaves you feeling positive - even 'happy and loved'.
As a holiday cottage owner, I can influence the setting and the location - but not the person! I also cannot influence the weather (which could be seen to be part of the 'location' ) - but always encourage all my guests to make the most of whatever weather - rain or sunshine that comes their way, as Cornwall has so many wonderful things to see and do in all weathers, any time of year.
On a negative note, by promoting the 'romantic' buzz, am I unintentionally alienating a section of potential guests not interested in this? Are there couples who just wish to come and 'getaway from it all', relax and enjoy doing as much or as little as they fancy, without any other pressures, in a warm and comfortable cottage, and where the whole concept of 'romance' is no longer of prime importance to them?
Personally I think there's a little 'romance' in all of us, even though we may not wish to openly admit it!
And that said, hopefully the right setting, location and partner can bring out the romance in any (and all) of us - adding to the overall enjoyment of the 'romantic holiday cottage experience'. - Please don't prove me wrong!
And finally, I am going to try to make sure that the 'romantic' key/buzz word does not replace the 'luxury' key/buzz word, - but rather that they compliment each other.
I'm also planning to closely monitor any new key/buzz words, plus the most popular key/buzz words used in 2012 for promoting self-catering holiday cottages on the internet in the weeks/months ahead, and may report back at end of the year.
Rooky's Nook romantic luxury holiday cottage hideaway for two, in Cornwall, is located near the North Cornwall coast between Port Isaac and Tintagel. Formerly a Blacksmith's barn, now lovingly restored, it offers a combination of modern comforts (central heating, flatscreen TV, free wi-fi) with traditional character (rough cast walls, inglenook fireplace, slate floors). Totally detached and set in its own large private garden, it is a truly special place to come and stay with someone special. Open all year, why not come and stay, and see for yourself!
For full details of prices, availability and booking on-line please refer to http://www.rookysnookcornwall.co.uk
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