Every website wants customers.

Hmmm, let's try that again.

All Internet marketers need visitors.

Strike 2!

Well, not exactly.  See, those who are serious about making money from the web might not be to far from considering the above statements "their" realities. 

* They spend countless hours building.

* They flood the web with marketing.

* They... well, you get the point.

Unfortunately "they" forget about customer centric marketing in the process and soon find themselves cussing the web while demanding that brick and mortar businesses really are the only way to survive even within the 21st century. 

Let's look at 2 of 4 pillars "they" (not you) missed.

*** Pillar #1: Awareness Attracts ***

Have you ever searched the web only to be brought to a completely off target website as part of your results?  I have, and I have to ask myself, what's the point?

The Webmaster certainly will not retain the majority of visitors given such circumstances.  Only when you deliver exactly and precisely what you say you will deliver, do you stand an excellent chance of gaining a loyal following. 

 For example, what is your first thought when you hear the following names?

* Wikipedia

* Aweber

* MapQuest

* GoDaddy

If you've spent anytime at all on the web then your answers would look something like this.

Wikipedia.org - Excellent online dictionary

Aweber.com - Fantastic automated newsletter service

MapQuest.com - Super direction finder website

GoDaddy.com - best online domain Server Company

You know the above because of their online reputation.  What if MapQuest suddenly started competing against Wikipedia?  It wouldn't work, people don't expect definitions from MapQuest and as a result they would lose reader loyalty for heading in such a direction.

Same with your website.  If you set out to give people exactly what they are looking for your chances of success increase dramatically.

*** Pillar #2: Consideration Grows ***

By giving people exactly what they are looking for when they arrive you position your website in a very good light. 

* You show respect for the person's time.

* You deliver exactly what people are looking for.

* You become a credible source by building credibility into their visit.

What would the likely results be?

* Happy informed people gladly join your newsletter services.

* Pleased people are more than willing to investigate your advertising.

* Increased frequency and longevity of customers has a direct impact on your search engine rankings.

You see, when you take a customer centric marketing approach to building your online website business your chances of success dramatically increase.  The converse is also true, putting yourself at the helm instead of your customer will lead to great frustration on and off the web.