When someone launches a new website, the motive of the site owner is to have visitors on it. Where the visitors come from? The answer of this question is very simple, i.e. a big proportion of visits come through search engines, some visit the site directly, a number of popular directories send some visitors too, rest come from other sources. Here our motive is to concentrate on Directories only.

How directories are helpful in sending visitors via Search Engines?

Every search engine crawler visits a directory and while crawling a directory it follows the links present on that particular directory if it has not followed that in the recent crawl. Since every search engine trust websites and their content according to their domain age and link popularity, if your site is listed in all the major directories which have a good position in search engine ranking placements you are sure to rank well in SERPs too.

Link popularity is one of the factor that affects the website ranking in search engines, here the directories are beneficial in getting one-way links. Since the inception of the search engine optimization directories play a vital role in making a website popular and trustworthy. At present there are some directories that are more searchable than some of the search engines. If you get a listing in these you can get a nice ranking in major search engines as well as some good visitors too. By submitting your site to various directories you make your website popular on the web and get one-way link in return which is very important if you want to rank well in SERPs.

How to choose good directories?

A directory of your niche (related to your industry type) is the fist good directory for you to start. Since every industry has very limited directories so you can go for general directories that have a good standing in search engine. Now the problem is how will you decide which one is good in search engines? You can check it by simply checking its Page Rank, No of pages indexed in search engines, no of back links the directory has and so on.

Below are some of the important points that should be considered while doing Directory Submission:

• Use your Most Important Keywords in Phrases for Title.
• Avoid using Adjectives in the Title.
• Do not use all uppercase letters in Title.
• Use different Titles for one URL
• Your Title should look natural and not a promotional kind of thing despite of using your important keywords in it.
• Description should describe your website content. It should not look like an advertisement.
• Submit to the most appropriate category by digging through the directory.
• Do not submit to every directory you found, but restrict your submission to high quality directories only.
• Must submit to the directories of your niche you belong to.
• Do not submit a site that is under construction.
• Make sure that your site has some valuable content before submitting it.